Different colors evoke different reactions in viewers. Be aware that some of these reactions will be culturally specific. For example, in the U.S., brides often wear white as a symbol of purity and widows wear black as a symbol of mourning. However, in many Asian cultures, brides wear black. The following is a guide as to the possible meaning of colors.

Red - danger, stop, negative, excitement, hot
Dark Blue - stable, calming, trustworthy, mature
Light Blue - youthful, masculine, cool
Green - growth, positive, organic, go, comforting
White - pure, clean, honest
Black - serious, heavy, death
Gray - integrity, neutral, cool, mature
Brown - wholesome, organic, unpretentious
Yellow - emotional, positive, caution
Gold - conservative, stable, elegant
Orange - emotional, positive, organic
Purple - youthful, contemporary, royal
Pink - youthful, feminine, warm
Pastels - youthful, soft, feminine, sensitive
Metallic - elegant, lasting, wealthy