Preparation before covering this type of story is one step. Learn as much as you can about the person(s) and the past positions that have been taken on the issues expected to be discussed. Whether the opportunity arises during the event or after, ask short, well-crafted questions that you think will prompt a thoughtful response.

After the event try to get reaction to what was said from as broad a spectrum of people as possible: the audience, supporters and competitors,young and old, etc.

Use a tape recorder if possible to record the event and your interviews. Review your notes, think, then write.