Community groups need to discuss their reason for being. What is it they are trying to achieve?

What do you do when you run out of fresh ideas? One tried-and-true technique is to play off the ideas of others, or play off the news or off current trends or issues.

Major stories often can be localized. Stories that reflect human experience, whether happy or sad, are jumping-off points for a variety of perspectives.

Holidays and anniversaries of major events also are triggers for personalized approaches. Certain seasons may also prompt ?your story?.

Our experiences and insights often touch a chord with the reader, because my story is so often your story in one aspect or another.