_____ Learn about marketing principles and consider the strategic benefits that marketing offers your organization.

_____ Lay the groundwork for marketing in your organization by developing a marketing team, clarifying a market niche, developing a positioning statement, and establishing marketing goals.

_____ Focus your marketing efforts through a marketing audit that assesses the six elements of your marketing mix—product, populations, price, place, production, and promotion—or through market research that looks at your target population's perceptions of your marketing mix, or through a combination of both.

_____ Develop strategies to achieve high-quality, personalized, accessible services for your target populations that are effectively produced and offered at reasonable prices.

_____ Integrate the marketing plan into your regular work plan.

_____ Support the implementation of this plan by setting up systems and procedures to tailor services to clients' individual needs, and to maintain a continuous dialogue with clients.

_____ Maintain an external presence in the community to promote your organization among community leaders and to keep informed about new developments in the com