Brochures
Use headlines and pictures to communicate your main points. Indicate special benefits for your clients. 

Networking
Ask volunteers, board members, friends, and loyal clients to contact opinion leaders and request them to spread your messages.

News Releases
Announce new hours and services, health workshops, special events, awards, and new staff. Find out newspaper deadlines and the names of editors to whom you should send releases.

Posters
Provide strong, appealing images with enlarged photographs, designs, or drawings, and key phrases that promote benefits and invite use.

Public Speaking
Build public speaking capabilities of staff and arrange to have them speak at meetings of schools, churches, cooperatives, unions, and community groups. Get on existing radio and TV shows.

Radio Public Service Announcements
Find out the lead time it takes to get a public service announcement on the air. Write a catchy announcement, taking 10-30 seconds of air time, for an upcoming event