As a result of your marketing efforts, you will need to be prepared if demand increases as planned or exceeds your expectations. Review your capacity to provide services (i.e., your space, staff, volunteers, equipment including vehicles, and supplies). Consider whether any are underused and could be better devoted to another purpose.
Consider whether and when you will need to change operating procedures to accommodate more clients. Being prepared will reduce clients' disappointments, such as the common occurrence of finding drugs unavailable after a long wait. If on the other hand, demand does not increase to the level you expect, you will need to look back at your audit or research and probe for more reasons why demand is slow to respond.
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