Your purpose in developing strategies for achieving high-quality services is to enable clients to easily recognize the quality of your services and keep coming back. These strategies should involve all your staff in meeting the perceived individual and group needs of your target populations. The attitude of your staff toward existing and potential clients can have a major impact on the target populations' perceptions of your services. Staff need a good understanding of all your organization's services, so they can make appropriate referrals for other services. Client-focused training and procedures will boost the public's image of your organization as a place where "clients are people, not numbers," and "everyone seems to care." To build quality services, concentrate on efforts that: