You can use your marketing information and positive relationships with clients to develop strategies that will strengthen your marketing mix. These strategies will help the organization to:
- achieve high-quality, personalized services (product) with specific benefits for your target populations;
- charge a reasonable price, not too high or low;
- make your services accessible (place);
- meet demand effectively (production);
- use appropriate techniques that motivate people to rely on your service (promotion).
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