As a marketer, you need to determine what kind of benefits marketing can offer your organization. To do this, you will need to review your organization's long-term goals, serious challenges from competitors, and marketplace opportunities that may affect your organization's ability to meet its long-term goals. Marketplace opportunities may include new business for youth, or improvements of farmers  economic status. After your review, meet with senior people and directors in your organization and discuss the following questions:

• Does low demand for our services make the organization operate below capacity, so that we have lower income and higher unit costs than we would like?
  


• Do we need new, more effective strategies to increase demand so that we can improve our long-term sustainability?
  


• Do we need more productive strategies to augment our financial and non financial resources?
  


• Are marketplace opportunities emerging that we will want to take advantage of?
  


• Are we experiencing challenges in the marketplace from competition or unexplained declines in demand?

If you answer "Yes" to one or more of these questions, marketing can help you attract more clients and resources